When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion.
As human beings we feel, think and often bet with emotion.
And the problem with that is when emotion enters into our psyche, our logical thinking is diminished.
Which is why the bookies rely solely on data, computers and artificial intelligence when their odds are set every single day.
In fact, every single bookmaker has hundreds if not thousands of people working behind the scenes, gathering information - results, course info, horse info - and entering all that information into a computer.
From there, it's the computer that does the rest.
With emotion eliminated and the highly powerful artificial intelligence the bookies have at their disposal, the chances of the average punter winning on any kind of regular basis are slim to none.
Until TODAY.
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